And the reason that ad buyers don’t exactly know how much money advertisers are spending on Shorts ads is that YouTube has yet to give advertisers the option to buy Shorts ads specifically or to see what share of their overall YouTube campaigns ran as Shorts ads. Morgenstern wasn’t the only agency executive I spoke to this week who gave that answer. That’s because advertisers don’t necessarily know how much money they’re spending on ads running in the Shorts feed at the moment.Īsked on Monday to what extent advertisers are spending money on Shorts ads right now, VaynerMedia svp and head of investment Jon Morgenstern replied, “That is a great question because the exact answer, at least to our understanding of it right now, is it’s unclear.” Not even advertisers have a feel for how much ad revenue YouTube Shorts creators can expect to receive after the platform launches the ad revenue-sharing program for its TikTok clone on Feb.
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